David Nezelek
Cibbuano
TyronneVintage Coca Cola
February 3rd 2009 18:03
The Fizzy Birth of a Marketing Triumph
Hail the women in a red dress
From its early beginnings in the 1880’s as a magic elixir with 9 milligrams of cocaine in each glass, through to the current guised reinvention Santa Clause, onto the Coke versus Pepsi wars of the 80’s and other benchmarks along the way. The industrial age has bought with it many success stories, but few have risen to attain the cultural influence of Coca Cola.
Coke in the 1940's
Coke has had a massive social effect on diet, perception and corporate branding. According to Wikipedia:
“The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world, and one of the largest corporations in the United States.”
“The first Coca-Cola recipe was invented in Columbus, Georgia at a drugstore by John Pemberton, originally as a cocawine called Pemberton's French Wine Coca in 1885.[3] He may have been inspired by the formidable success of Vin Mariani, a European cocawine.”
“The first Coca-Cola recipe was invented in Columbus, Georgia at a drugstore by John Pemberton, originally as a cocawine called Pemberton's French Wine Coca in 1885.[3] He may have been inspired by the formidable success of Vin Mariani, a European cocawine.”
Victorian Cola
5 years into its genesis three separate companies were bottling their own soda under the banner name due to John Pemberton’s morphine hazed reselling of the formula. After many disputes and shady legalities Asa Griggs Candler emerged as the rightful heir to the much sought secret formula.
Coke at the hop
Soon the first Coke bottling factory opened beginning the bubbly, caramel cocoa corporation’s fountain of recognizably packaged influence.
Exceptional advertising campaigns, an instant response logo and one of the most stable franchise and manufacturing models in history all contributed to the present day dominance of the product.
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